The Cereal Entrepreneur
May 24th, 2008 by Christine Campbell
Mothers have ideas - great, million dollar, change the world ideas. The more mommies I talk to the more ideas I hear - they’re everywhere. Here’s a few we all know about:
Yesterday I was on a school field trip - hunting worms - when one of the mothers on the bus said “I have this great idea” and promptly outlined a phenominal educational concept for inner city kids. She went on to tell me where she was stuck and how difficult this process was for her (a bright college educated woman).
I know her pain. I’m working full time, raising twins, and trying to bring my own idea to life.
So how do some succeed and others not? If I had the answer here I guess my own idea would be much further along. But I do have some ideas I thought I would share - in hopes that maybe some of you have bettr ideas that might help me continue my pursuit.
- Stay Motivated - I love to watch a show called The Big Idea. Donny Deutsch shares stories from every day entrepreneurs who have achieved success. I can just see myself on his show - and watching other entrpreneurs gives me hope.
- Involve Your Kids - my children LOVE Run U Mother. I share what I am doing with them and oddly when I say I have to spend time on it they support me instead of whining (most of the time). I didn’t realize how much it meant to my kids to have a “cereal entreprenuer” in the family until I overheard my daughter asking her unsuspecting playmate, “have you heard about Run U Mother, well my mother did that.”
- Have a Partner - whether it is your husband or someone else, I find having a partner is what has kept my venture going. When I’m down, she’s up. And vice versa. I truly couldn’t do this on my own.
- Find Moments of Clarity - worse than the lack of time is lack of clarity. For me exercise induces clarity. When I am out running I see things clearly and ideas come into focus. Exercise literally gets your juices flowing.
So on that final note - I am off for a run. If any of you have some great advice, I’m all ears!
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Christine - Seems like you’re well on your way to a great business! I would suggest that any new entrepreneur read Melanie Notkin’s (of Savvy Auntie) post on tips for entrepreneurs - she’s pretty amazing!
http://blog.savvyauntie.com/2008/05/20-tips-for-new-entrepreneur.html
Good luck and thanks so much for inspiring other moms to try to bring their ideas to life!