Spawn of the Snuggie

snuggie-sports You couldn’t watch the tube this past winter without tripping over a commercial for the ShamWow or the Snuggie.

Last weekend, I strolled past a shelf full of Snuggies in the local Target, and I took it as a sign that the Snuggie phenomenon is likely waning. And when I say “likely waning,” I mean, “thank God.”

The Snuggie is not only ugly — sport one if you want to look like you just stepped away from your job peeling beets in a Medieval Monastery — it’s also pretty silly: Another example of a product solving a problem you never knew you had.

baby_snuggie But then I saw this, the Peekaru, which is a fleece kangaroo-like pouch for moms and dads to carry baby around in, and it made me a little frightened that the whole Snuggie concept might never really wane.

Since my own two kids were young, companies catering to the parenting crowd have introduced all kinds of cool baby pouches, totes, strollers, slings, bags, clothes, gadgets, widgets and what-not that are way hipper than any of the things that I, as a new mom, ever wore or carried or toted.

Sometimes I’ll pass by a new Mom sporting one of these things and I realize with a slight twinge that I miss those years. Then I see something like this, and I reconsider: On second thought, not so much!

(Source: Gizmodo via Mom4Life via  Babble via MomLogic via Nerdlike.)

21 Comments so far

  1. Oops: Bad link. Have you seen this? “Spawn of the Snuggie!” [link to post]

    - Posted using Chat Catcher

  2. That has got to be one of the most horrific products I’ve ever seen. But… I can’t look away.

    Next up: Peekawoof? Impress all your friends and wear your dog like an alien hatchling!

  3. RT @shelleyryan: Creepiest. Product. Ever. [link to post]

    - Posted using Chat Catcher

  4. RT @shelleyryan Creepiest. Product. Ever. [link to post] (me: thanks, Shell, & agreed.)

    - Posted using Chat Catcher

  5. @MarketingProfs That product is simply bizarre. How in the world did it get past R&D? [link to post]

    - Posted using Chat Catcher

  6. RT @shellyryan Creepiest. Product. Ever. [link to post] (Way to go, marketing research! We REALLY needed this one. /sarcasm)

    - Posted using Chat Catcher

  7. Coming next year to #techshow? RT @MarketingProf @shelleyryan Creepiest. Product. Ever. [link to post] (me: thanks, Shell, & agreed.)

    - Posted using Chat Catcher

  8. This is one weird product: [link to post] lol I hope none of you sport one of these with your kids :)

    - Posted using Chat Catcher

  9. RT @shelleyryan Creepiest. Product. Ever. [link to post]

    - Posted using Chat Catcher

  10. Maybe it’s because I’m on my second glass of wine, but that makes me think of the movie Alien. I mean really - ugh.

  11. RT @thismommygig: It doesn’t get much more creepy than this. Do you agree? [link to post]

    - Posted using Chat Catcher

  12. It completely looks like the baby is eating its way out of her stomach. I’m so creeped out. Thanks for this image, Anne!

  13. What I can’t fathom is how you get the thing ON!?! It’s hard enough getting a kid in a front pack happily, and then THAT on top of it? Hmmmm.

  14. love how Chat Catcher shows how much convo re: a blog post takes place AWAY from the blog! [link to post] …

    - Posted using Chat Catcher

  15. The Peekaru is strange, and scary. Wouldn’t carry a child around in that.

    Re: The Snuggie: A student @ the school where I teach has one. Says it’s very warm, despite the flimsiness, IMHO of the material. Hmmm. Think I will stick to my blanket throw for snuggling up on the sofa.

  16. Wow… I had a weird movie flash that crossed the little girl from Dune with Alien. Anyone else think that the baby in the pic looks uncomfortable? Perhaps R&D has no children and doesn’t know they actually move?

    I’m with you on the Snuggie - who would actually wear that outside? I’ll stick with a throw.

  17. That is Kangawrong. And scary.

  18. RT @writingroads For all of the snuggie haters: [link to post]

    - Posted using Chat Catcher

  19. That picture could not be any less terrifying…

  20. Speaking of STNG … Here’s “Today in random” … RT @newssun OMG! Spawn of the Snuggie–[link to post]
    16 minutes ago from web

    - Posted using Chat Catcher

  21. I would love to know who came up with the “Peekaru”- there can’t actually be a demand for something like this. Its taking baby and mommy/daddy togetherness to a whole new creepy level.

Leave a Reply


Comment: